A. Print/Magazine Advertising – Consumer 

Consumer – Print Single
Consumer – Print Campaign (two or more campaign)

 

B. Print/Magazine Advertising – Public Service

Public Service – Print Single
Public Service – Print Campaign

 

C. Interactive Print Campaign

The print ad has an element in its execution where a reader can interact with the physical print ad in the newspaper or magazine like QR Codes, Augmented Reality (AR), coupons, cut-outs, scented ink, etc.

 

D. Integrated Print Campaign

A campaign for an advertiser that uses a multidisciplinary approach to deliver a consistent set of message in more than two different communication channels like websites, mobile, events, promotions, broadcast, etc. with print at the core of this integration.

 

E. Special Print Media Execution

Eg .False covers, wraps, inserts, special paper, product sampling in print publications.

 

F. Online Advertising Campaign

The online advertising campaign must have run in the website and online products of the newspaper or magazine titles like e-news, digital editions.

Banner Ads

Banner ads in the websites or e-editions of a print publication

Digital Ads/Online Ads

Digital ads in electronic editions, e-editions of print publications or on the social media pages

 

PRINT CRAFT/TECHNICAL CATEGORY

BEST COPY

BEST ART DIRECTION

BEST TYPOGRAPHY

BEST ILLUSTRATION

BEST DIGITAL IMAGING/RETOUCHING

BEST PHOTOGRAPHY

 

Newspaper/Magazine Design

G. Newspaper Design

G1. Newspaper Cover

G2. Newspaper Whole

G3. Newspaper Special Executions

G4. Newspaper Supplements

 

Newspaper/Magazine Design

H. Magazine Design

H1. Magazine Cover

H2. Magazine Whole

H3. Magazine Special Executions

H4. Magazine Supplements

 

Newspaper Magazine Craft

Best Overall Newspaper Design

Best Overall Magazine Design

Best Newspaper Supplement Design

Best Newspaper Section/Feature Design

Best Magazine Section/Feature Design

Best Photography

Best Illustration

Infographic

 

Student Category

Brief: Develop an interactive print campaign targeted to millennials, on Fake News and Reading Trusted Sources

Student – Print Single
Student – Print Campaign (more than two print ads in a series)
Student – Interactive (included digital component with print at the core medium.